“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
Straight to the point, right?
Those are the words of graphic designer Lindon Leader, who helped global brands like Avery, FedEx, Hawaiian Airlines and Toyota communicate more clearly.
For the unfamiliar, his celebrated FedEx logo includes a ‘hidden’ arrow between the E and the X. The logo does way more than state the company name. It suggests clearly and simply that FedEx can get your package from A to B on time.
In this article, Mark La Rosa, Art Director and Creative Manager at Vistaprint, takes inspiration from Leader by showing you how to communicate your profession and expertise on your business card clearly. Mark covers a few real-world examples from different industries to put his advice into context.
Check out Mark ́s business card design tips below:
Business cards for the creative industries should showcase your talent
As the term suggests, working in photography, design or communications often affords you more creative license to express your personal style. Your business card represents you as a professional freelancer or small agency, not a large company. So, choose or design a card that captures your unique style and personality.
- Create a repeating pattern using your logo or a tool of the trade to add depth to your business card background.
- Let your personality show through. This might be your first introduction, so include something unique about working with you or simply say ‘hello.’
- Whether it’s the logo you’ve designed or a catchy line of copy that summarises your skills, this is your chance to showcase your expertise, so put it front and centre.
Personal trainer and fitness business cards should be well-defined
Fitness is a broad and competitive industry. So, your business card needs to stand out, showcase your specific area of expertise and convince people to choose you from the competition in a crowded market.
- If you focus on strength training or other types of physical conditioning, consider an expressive logo and bold colour palette to communicate a sense of power and definition.
- If your area of expertise is healing exercise like Yoga and Reiki, pastel colours and natural textures help communicate the nourishing effects of your classes.
- The reverse side of your business card has enough space to list certifications or testimonials. These details prove your ability in your field, instill confidence and increase the likelihood of recommendations.
Cleaning services business card designs can demonstrate attention to detail
If you’re in the business of making things clean and beautiful, your business card should communicate those qualities. But that doesn't mean it needs to be a stark white card. There are various ways to transmit the benefits of using your cleaning business to people who pick up or receive your card from a friend.
- Do you use environmentally-friendly cleaning products? A craft paper texture and green colour accents are an effective way to show you’re environmentally-conscious.
- Showing the tools of your trade helps people understand what you do at a glance. This also helps you keep the text on the front side of your card to a minimum.
- Your card should always clearly state what you do, but also let your clients know what's different or unique about you. Whether you specialise in industrial or residential cleaning, mention your services or show them visually.
Jewellery business card designs should shine
Style and trends drive the world of fashion and design. If your business card looks outdated, potential clients will assume your whole aesthetic is old and stale. Stay modern, stay current, but choose broadly accepted styles that appeal to most clients.
- If your designs include silver, copper or gold accents, consider adding foil details to your card. Premium finishes make your card look distinguished and communicate the raw materials you use in your jewellery in a subtle and elegant way.
- This is an industry where less is more, so embrace minimal elements and let the essential elements take centre stage.
- Consider including a colour photo of your jewellery to showcase your unique style. To keep your design looking clean and elegant, use a plain photo background that doesn’t clash with the colour of your business card.
Lawyer business cards must convey professionalism
In the legal sector, professionalism is the most important thing your business card should communicate.
- Avoid whimsical typography and stick to more conservative font pairings.
- A monogramme is a motif of two or more interwoven letters, which lets you make a feature of your initials.
- If you want to incorporate some design details beyond the text, geometric shapes help introduce some character.
- A lighter pastel colour palette can help soften a conservative design.
Makeup artist and hairstylist business cards need to look sharp
Much like other creative professions, beauty-related professions involve original artistry. Communicate that you’re up-to-date with the latest styles by using a clear layout and on-trend typography.
- If you specialise in big events like weddings, birthdays and balls, list those on your card. If the list is more than three, consider adding it on the reverse side.
- Are you a cutting-edge salon that specialises in the latest trends in cuts or colour? List out some of your specialisms, but don’t overdo the text on the front side. Consider the reverse side of your card for listing out treatments and styles.
- Is your old school barbershop just as much about the atmosphere and conversation as it is about the cut? You could choose a design with classic barber’s pole design elements or a retro cut-throat razor to suggest the traditional barbershop experience.
- Do you specialise in hair extensions or braids? Let all that come through in the card you choose.
- Use the reverse side as an appointment card, so people keep your card in a safe place.
Restaurant business card designs should whet the appetite
Whether it’s your food or your emblematic building that takes centre stage, let that show on your business card. Remember, people might be picking up business cards in your restaurant, receiving them in a hotel lobby or from a friend as a recommendation. So, it pays to capture the memorable aspects of your business on your card.
- Do you use locally-sourced or 100% organic ingredients? Differentiate yourself from those that don’t to capture the environmentally-conscious audience.
- Are you an established restaurant with an enduring history? Many well-established restaurants use the strength of their name in a classic font with their essential contact details. This simple look conveys confidence and reputation.
- If you specialise in decorative desserts or elaborate wedding cake designs, show people what you’re capable of creating on your card.
Whatever your profession, take Lindon Leader’s advice and keep things clear and simple. When someone sees your card for the first time, they should get a sense of what you do before they’ve even read your job title.
About the author
Mark grew up drawing on the brown paper bag book covers in school when books were still a thing. He eventually transitioned into painting, and then into photography throughout university. It wasn’t until after graduation when trying to find a “real job” that Mark taught himself how to use his first Adobe tools, just enough to fake it at his first gig. Mark’s perfected the tools of his trade and is now an Art Director and Creative Manager at Vistaprint, where he creates identities and marketing materials for small businesses from every industry you can think of.
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